Set Starter in the marketplace

Set Starter is ready to make a big splash in the fitness marketplace -- especially among serious weight lifters.

Several key factors within the fitness industry have come together to create a unique opportunity for this new product. Consider the following:

• weight lifting is among the most popular sports in North America and participation is growing among men and women and across multiple age brackets
• a growing body of evidence among researchers has shown that recovery time plays a key role in the overall effectiveness of a workout.
• industry surveys have shown that American consumers want "smarter" fitness equipment and regimes that monitor things like body fat, heart rates, and lactic acid production

When you consider these trends together with the fact that today there are no other products on the market specifically designed to help atheletes conveniently monitor recovery time, you see a market ready for Set Starter.